Need some help with your website design?
As we established in last week’s article, having a business website is crucial for almost any company in the modern era of business. It’s almost always worth the the investment in website design to set up a digital presence for your business. Even if your business doesn’t operate online, your website will prove useful when potential customers are searching for information about your business. Or even when customers are searching for a service or product that your business provides.
In our previous article, we went through the key steps to take when setting up a business website for the first time. This requires you to consider vital aspects of your business website such as the primary purpose of your website and how to select a web host and domain name.
After going through those initial steps to set up your business website, you are now ready to start with website design.
This week, we’ll be going through the most important aspects of website design for your business.
1.) Determine how to build your website
Before you start the actual website design process, you need to determine how you’ll actually be building your website.
Website design goes far beyond writing lines of code. Furthermore, relying on a web developer isn’t the only way of building a website either.
In our previous article, we mentioned that you should have taken how you plan on building your website into account when selecting a web host. Here, we’ll explain website building in a bit more detail.
The first thing to consider is who will be building your website for you.
If you already have dedicated web developers in your company, then they will most likely already have knowledge of how to build a website and a set of preferred tools to use when building the website. Then you can probably rely on your web developers to select the most suitable tools for your website design.
You will need to decide your own approach to the website design if this is not the case.
If you have the budget to work with, you could try hiring a web development agency to handle your website design for you.
To give you an idea of the costs, https://www.singaporewebdesign.sg/ offers a fixed price website design service package for S$799. The benefit of website development agencies like this is that they usually provide extra services to help you get your website up and running such as web hosting, setting up a business email domain, and search engine optimization (SEO). Furthermore, these agencies will also be able to advise you on what designs and features are best suited for your particular business, which could save you from the process of trial and error that you may go through while attempting to tackle website design on your own.
If you’re on a tighter budget, then not to worry. Nowadays, you don’t need to have a dedicated website developer in order to build a website for your own business. You can use website builders such as WordPress, Wix or Squarespace to design your website with relative ease.
The great thing about all of the aforementioned website builders is that they come with easily accessible templates. These templates make it possible for people with little knowledge of website design to design a professional looking website for their business.
Here’s a quick comparison of some popular website builders you may want to choose from. Cost wise, all of these options are very affordable for small businesses and can save you a lot of money compared to hiring a website design agency. As such, it’s mostly a matter of choosing which website builder is best suited to your requirements.
This is a good all-around website builder. It has templates with drag & drop customization. This makes website design very easy for people who don’t have much prior experience. The templates on offer are also suited for a wide variety of businesses. Wix also has some advanced design features such as video backgrounds and parallax scrolling which allows you to easily create a visually captivating website.
Wix is a good choice if you need a lot of website design help and guidance. It’s one of the easiest websites to use. It also offers a great deal of utility for business websites as the websites can be integrated with a large market of business apps such as apps for online reservations or online orders.
Similar to Wix, this is another good all-around website builder with drag & drop features.
It’s very user friendly, and has its own array of attractive templates. Website design with Squarespace is easy for beginners, and can be suited for most types of business websites, so take a look at it’s templates and see if their designs appeal to you.
This one is more suited for people with website design experience. It’s not as easy to use as Wix or Squarespace. However, it does offer almost unlimited functionality for anyone who has the knowledge/skills required to properly utilize it.
WordPress is an open source website builder, meaning that there’s an almost endless supply of templates and widgets which you can add to the website. The downside is that you will need some degree of website design knowledge and familiarity with the platform in order to properly incorporate these features into your website.
WordPress doesn’t have drag & drop customization to the same level of ease as Wix or Squarespace. But it has its own strength which is the flexibility of customization.
The fact that WordPress is open source also means that it’s free to use. However, you will be going without the technical support that some other builders offer for your website design. Furthermore, you will have to handle and pay for your web server hosting separately.
If you have very specific requirements and a bunch of special features in mind for your website, WordPress can fulfill those requirements. It’s just a matter of having someone with the ability to execute it for you.
2.) Determine what sections you need
After you’ve decided on your website builder, you can begin your website design.
Determine what sections you need to design for your website based on the primary purpose of the website that you decided during the process of setting up your website for the first time.
In general, every website will need a homepage. This homepage will need to capture a visitor’s attention. From the homepage, you will need to decide what other sections your website needs.
Can you include all the information about your business on a single page? Or do you need a separate section for product information or contact details? Maybe you need a store section on your website in order to sell your product. Or perhaps an enquiry form so that potential customers can get in touch with your business.
Plan these sections out, and then you can get started with the next step of your website design.
3.) Build pages and place calls to action
Now for the fun part.
When it comes to website design, the important thing is to design your website in a way that it can clearly guide a customer towards the goal of your website.
When designing the pages, keep the exact purpose of your website in mind. Each page on your website should tie into that purpose.
For this reason, you need to strategically place calls to action in your pages. A call to action is a prompt that encourages a viewer/customer to take a certain action on your page. This can be something like clicking on a video, or placing an order, or sending an email to your company, or signing up for a service.
For example, if you are setting up an online retail website, you should place buttons in designated sections which will direct customers to the store section of the website. If you are encouraging someone to contact your company, you could have a button on each page which creates a pop-up that allows the visitor to fill out an enquiry form. You could also place links to your social media pages. Or even have download buttons if your website design is based around getting people to download an app or program from your business.
They key thing about website design to remember when building your page is that you must place calls to action in order for your website to successfully fulfil its purpose. You may want to create a website that only provides information about your business, but this is a waste of the potential benefits that a website can provide for your business.
If calls to action are not present on your website, it’s usually harder to get customers to engage your business. Clear calls to action will make it easy for potential customers to buy your product or engage your services. This can give you an edge over other companies that do not include effective calls to action. Sometimes, showing a call to action that a customer can easily take can make all the difference in securing additional business for your company.
All the cost and time investment comes from setting up your website, but maximizing the benefits that the website produces for you by including effective calls to action is an important step you can take which usually comes at little to no extra cost.
4.) Set up payment (if needed)
Finally, don’t forget one last important feature that you might need to include in your website design.
When setting up a website that sells services or products, you will need some way to collect money from customers.
If you choose one of our aforementioned options for website builders, then setting up payment is a relatively easy step that you can take using your choice of website builder.
SquareSpace and Wix both offer ways to connect your website to external payment services such as Stripe or PayPal. This makes it easy for your business to set up a functioning online store as part of your website design.
As for WordPress, setting up a payment function is of course just another one of it’s many possibilities. Through WordPress, your website can be integrated with a number of payment or POS services, including major ones such as PayPal. The degree of simplicity when it comes to integration might not be quite as easy as the most user friendly website builders, but you can still get all the functionality you need by following tutorials such as this one.
As a small business, having a website can provide some significant benefits for your company.
Website design seems daunting at first, but the reality is that there are a number of tools and services available to help any business setup and design a website for the first time.
Even if your business is lacking the excess budget needed to hire a professional web developer, you can try utilizing website builders such as the ones we have mentioned in this article to design attractive and effective websites at a relatively low cost and time investment, especially compared to the potential benefits of having a good website.
When carrying out your website design, just keep in mind the importance of having a specific purpose for your website in mind, and use calls to act effectively and strategically to ensure that your website carries out its purpose to benefit your company.
If you need a boost of funds to help with your website design process and set up your digital presence, you could try taking a loan with FS Bolt.
FS Bolt is a product of Funding Societies Pte Ltd. Submitting an application is quick and easy. You can get an approval decision with 2 hours and receive your loan of up to $50,000 within 24 hours!